Question 1

What are MICE events?

Accepted Answer

MICE (Meetings, Incentives, Conferences, and Exhibitions) events are corporate meetings and activities designed for companies and professional groups. These events can range from conferences and business meetings to team incentives and trade fairs, with the aim of fostering networking, training and motivation among attendees.

Question 2

What does MICE mean?

Accepted Answer

MICE stands for Meetings, Incentives, Conferences, and Exhibitions. In Spanish, this translates as Meetings, Incentives, Conferences and Exhibitions. It represents a sector specialised in corporate and business tourism, focused on organising high impact events.

Question 3

How many types of events are there and what are they?

Accepted Answer

There are various types of events depending on their objectives and characteristics. The most common include:
Meetings: Team meetings to discuss strategies, projects or results.
Incentives: Activities or trips to motivate and reward staff.
Conferences: Talks or presentations for training or informational purposes.
Exhibitions: Trade fairs to showcase products or services.
Launches: Presentations of new products or brands.
Team Building: Activities designed to strengthen team cohesion.

Question 4

What type of segment does MICE tourism attract?

Accepted Answer

MICE tourism attracts mainly professionals and companies from various sectors, such as technology, pharmaceuticals, education, finance and more. This segment includes event organisers, business executives, speakers, exhibitors and attendees looking for unique, formative and enriching corporate experiences.

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